Blog Marketing For Small Businesses
Blog Marketing is not that complicated even for anyone that has never blogged before.
If you are considering getting into a small business online, then You Will want to consider blog marketing, it is almost essential these days.
Your blog should become your ‘central home’ for your online business.
A place where people can find you, learn more about you, and find their way to your products.
It is also a great place to connect your Social Media profiles with you and to each other.
Small business blog marketing consists of planning your approach, setting up your blog with WordPress, Blogger or one of several others.
WordPress is the most common by far, and I highly recommend that you use this platform, because of the huge variety of themes and plugins available.
Whilst you can easily set it up completely free on WordPress.com, you will be far better off, setting it up on your own domain, in your own hosting. For businesses, this is considered far more professional and is therefore more acceptable to others in Internet Marketing.
Blog Marketing for your business, should be maintained specific to the niche that your business is about, and all your content posted on the blog should be relevant to that niche.
It definitely is a great tool to get your business out there and known to others, and to drive targeted traffic to your blog and subsequently to your optin pages, sales pages and products.
It is mainly about getting your brand known, and to set yourself up as an authority in your chosen niche.
Small business blog marketing is something that anyone can do.
There is nothing hard about setting up your blog and keeping it up to date with the latest information about your niche. But, blogging requires dedication and patience. You have to update your blog with fresh content on a regular and consistent basis in order to keep your readers coming back.
You need to have a plan and stick to it!
Your plan should include such things as the type of content you want, the frequency of posting, and how you are going to get traffic to your blog.
If your content is worthwhile and current, people will follow your blog, and more importantly, they will share your content through their Social Media accounts. This ‘engagement’ by your visitors should be your main goal.
Always ensure that you make it easy for them to engage, by commenting on your posts, and include share buttons for them to easily spread the word for you!
Make sure you ask them to comment and to share, at the end of each of your posts.
You must always respond to their comments, and encourage them to return as well.
Once you have set up your blog, and are happy with the look and feel, you need to add initial content.
This should consist of at least 10 posts, and is better to include a variety of text, images and even videos.
You will need to choose relevant keywords that you want to aim for, and write your posts to include the keywords, without making the posts unreadable. Don’t overdo this, but don’t leave it out either!
You will also want to become familiar with SEO which is Search Engine Optimization. SEO will help
you to optimize your blog to get a better ranking with the search engines, and more free traffic.
There are some great plugins for WordPress available free, which make this easy. Again, something that you should not leave out.
As I mentioned above, there is nothing hard about this, but you will need to be patient because it can be a long process, and it will require much of your time, particularly initially.
Just because you build a blog does not mean that interested people will find it and read it.
You will have to make it known out there!
Make sure you link to your blog from any of your related sites, and vice-versa.
Also make sure that your blog includes an Optin Form to build your list.
Many business blogs are actually set up specifically for that purpose, and making any sales is just a bonus. But, the real purpose is to gain leads from the blog and use email marketing to those leads for sales.
Having said that, I recommend that you do monetize your blog from day one, with a few ads to affiliate products, and even some CPA ads.
But again… don’t over do it, don’t loose focus on promoting your own products and list building!
Plan your traffic generation methods and get started driving visitors.
You will need to choose and plan to get traffic from several different sources.
Some of the most common ways to promote your blog are:
- Facebook – share your posts on your own account
- Facebook Ads
- Facebook Groups related to your niche
- Google ++
- Comment on other blogs in your niche with a link back to your blog or posts
- Comment in related Forums, with helpful comments, not just your links
- Social Bookmarking on sites such as Digg, Tumblr and Stumble Upon
- Emails to your lists every time you post new articles
If you are into Video Marketing, any of your YouTube (public) videos should be shared with a post on your blog. These posts can just be a few lines of text and embed the video.
… and many more methods.
The important thing is to let everyone you can find, who are looking for info in your niche, know about you and your blog.
Just be persistent, proactive, and don’t give up!
If you would like to know more about Blog Marketing and setting up Your first Blog, we have a great resource right here!
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All the Best!